i am not a business person. i really don't have the patience or tolerance for the marketing stuff. i understand the need for it- i mean how do folks know you are selling something if you don't tell them? as some know, i recently started a shop on etsy.com- my shop's link is on the sidebar. and i really hate hawking wares. i really enjoy making things- not so much what feels so foreign to me. my husband asked me what my demographic was- and i was and am stymied. i have no idea.
people who are looking to buy a cozy blanket for home and hearth? folks who need a baby shower or new home or wedding gift? isn't that pretty much everyone? and he said no- many folks go to target and get a fleece for the couch or walmart and get a crib blanket. it's cheaper. and that got the wheels turning.
i have no idea how to market myself to the folks who believe in value; believe in handmade; believe in passing down a blanket made by grandma and hanging on to it as a link to where we came from; believe in investing in something that lasts and doesn't change with the whim of fads. how would i market that? where do i market that?
is there even a market for that?
i like to believe so. i want to believe that someone somewhere in america still believes that we don't have to shop, shop, shop for cheap crap that doesn't last. i want to believe that somewhere someone wants to return to the days where folks recognized value and craftsmanship and not just price. i just don't understand demographics and where to find them.