In order to ultimately force our leaders to take action to solve the climate crisis, we have to use every medium -- including television, radio, and the Internet -- to build public support. And that's just what the Alliance for Climate Protection will do.
The Alliance is a three-year campaign that will push the climate crisis to the top of the nation's agenda using a combination of paid advertising, public service announcements, and grassroots power.
Your voices have carried our movement this far. So as we begin to create our media campaigns, I didn't want to only turn to an advertising firm -- I wanted to turn to you.
If you had 60 seconds to convince all of your friends that they needed to take action to stop the climate crisis, what would you say? How would you get the attention of millions of people all over the world?
Well, now you have the chance! Current TV and the Alliance for Climate Protection have teamed up to sponsor 60 Seconds to Save the Earth.
The premise is simple: make the best 15, 30, or 60-second ad showcasing how you or someone you know is taking action to alleviate the climate crisis -- or create an original, persuasive message that will open eyes, inspire change and empower your audience.
Get the details and create your ad by visiting:
http://www.current.tv/ecospotcontest
After you submit your ad, our panel of celebrity judges will narrow the field to 20 finalists. Then you will be able to help pick the winner through an online vote. The top ads will be aired internationally on Current TV, featured in the Alliance's national campaign, and showcased on MySpace's Impact channel.
In addition, the grand-prize winner will receive a Toyota hybrid car, while three finalists will win Sony electronic products, and 16 semi-finalists will receive T-Mobile Sidekicks.
So get started -- in 60 seconds you can save the planet. Learn about this incredible contest and submit your ad today by visiting:
http://www.current.tv/ecospotcontest
Thank you,
Al Gore
2 comments:
After you submit your ad, our panel of celebrity judges
I would have much preferred to read...."of distinguished environmental scientists..."
while three finalists will win Sony electronic products, and 16 semi-finalists will receive T-Mobile Sidekicks.
Which all consume prodigious amounts of oil to make all that plastic......not to mention they're probably made in some sweat shop in China. "The 'cure' is to help kill it?" Are we so "environmental" that we need to be bribed to care.....and is the so called leader of this movement so stupid he can't see the obvious in his choice of "prizes?"?
We're not making an ad to sell Toyota's. Supposedly, we're making an ad to save the planet. You'd think that would be more than enough incentive...(:
At least Gore is trying to do something. Maybe with enough people on the internet, and the power of TV it will help.
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