Brands are the "in" thing don't you know? But NATO needs a brand like we need another George W Bush as president.
being branded is all the rage, oh, what, you didn't mean like tattoos?Yes, because we might miss the big LOGO the UN displays on all its stuff.
NATO does have to retool its image but a coke exec can't do it. It has to come from the NATO members themselves. NATO largely because of Bush is a mess because of his instigation!
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